Any Realtor with a pulse and a Florida real estate license can list your house in the MLS and plant a rusty sign in your yard. However, it takes a LOT more than that to effectively market your property to as many buyers as possible and justify selling it for the highest price possible. I received my degree in marketing from UF and have worked in real estate for the past decade. This combination of education and experience has helped me developed a unique combination of grassroots marketing, interactive exposure, print advertising and Realtor-to-Realtor interaction that has resulted in my clients receiving a good price at the quickest pace possible for their property. Further, a focus on superior customer service has led to much of my business being referral based and numerous awards for excellence in sales.
I. STAGING BASICS
As a graduate of Barb Schwartz’s Accredited Staging Professional (ASP) course, I can help you do everything from moving a few chairs to covering your house with Post-It notes on what to pack away if to make your house show better. Each house and yard has its own unique ebb and flow that should be showcased with properly customized staging. For some basics on staging you can read this article (might choose the option to allow people to click this word to read a pdf version of article) which was printed twice in the Tallahassee Democrat by editors’ choice, outlines the raw basics of staging: (link)
To see what I mean about the Post-It notes, check out this article from Tallahassee Magazine: (link)
II. ADVERTISING
I ensure that your property gets maximum exposure available. All MLS listings get basic exposure with one picture on a limited list of websites. However, the combination of the numerous enhanced website memberships I pay extra money for, constant manual web auditing and Coldwell Banker’s award-winning national e-marketing machine allow for far more enhanced exposure on a lot more websites. We also make sure Buyers driving by your property will always be able to see the details of your property through paper fliers, laminated fliers and even QR codes for phone scanning. Print advertising via the Tallahassee Democrat and Homes & Land Magazine is also utilized and I’ve helped to organize several neighborhood groups open houses with fellow Realtors through the Tallahassee Democrat. Advertising technology mediums and consumer preferences will constantly change, but I look forward to adapting and enhancing what the future will bring.